Science-Backed Nutrition. Built for Children.

Grovvy was born from a pharmacist’s insight into what children really need – and what was missing from the market.

Who We Are

Grovvy is the result of pharmacist-driven innovation, combining deep market research with international R&D expertise. Founded by an experienced pharmacist, Grovvy was created after extensive research into the nutritional gaps commonly seen in toddlers and school-aged children across Jordan and the wider MENA region.

Each product is developed from idea to launch through rigorous scientific formulation, clinical testing, and full registration with recognized regional regulatory authorities – ensuring every jar meets the highest standards of quality, safety, and balance.

Unlike general sweetened beverages marketed to children, Grovvy focuses on nutritional completeness, protein quality, and micronutrient balance – not just flavor or appearance. Every product contains mixed protein and 22 essential vitamins and minerals, carefully adjusted according to age-group needs.

Our Mission

To provide every child in Jordan and the MENA region with safe, age-appropriate, and scientifically balanced nutritional support – making it easier for parents to close the daily nutritional gaps their children face.

Founder

Dr. Assaf Nafiz

A licensed pharmacist with extensive experience in children’s nutrition, Dr. Nafiz founded Grovvy after identifying critical nutritional gaps in toddlers and school-age children across the region. Through international R&D collaboration and rigorous scientific formulation, he built a brand focused on real nutritional balance – not just taste.

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What Makes Us Different

	Grovvy	Generic Kids Drinks
Age-specific formulation	✅	❌
Pharmacist-led development	✅	❌
22 vitamins & minerals	✅	Limited
Sugar-free formula	✅	Often added sugar
Regionally registered	✅	Varies
International R&D	✅	❌

Our Standards

Quality You Can Trust

Every Grovvy product is manufactured and registered to the highest international standards.

GMP Certified

Approved Manufacturing Facility

ISO 9001

Quality Management Certified

FSSAI Certified

Food Safety & Standards

Halal Certified

International Halal Standards

Kosher Certified

Kosher Dietary Requirements

Regionally Registered

Regional Regulatory Authorities

Manufactured in a GMP-approved facility in collaboration with international R&D partners. Full documentation available upon request.

Distributed by LZ Trading Est.

Grovvy is exclusively distributed in Jordan by LZ Trading Est., operating from Amman, Jordan. Our team is committed to making quality children’s nutrition accessible through pharmacy and retail networks across the Kingdom.

Al Hussam Complex, Al Nahda St., Tareq, Amman, Jordan Contact: +962 79 5889553 | info@grovvy.net

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